Ivan Akinin is a London-based Creative and Brand Director with a strong foundation in both technology and visual communication.
He mastered his craft at leading agencies such as Leo Burnett and Havas, winning and working with top-tier clients, and later refined his brand philosophy on the client side.
Guided by curiosity, philosophical thinking, and practical insight, he blends common sense with business and design, pushing creative boundaries and fusing technological innovation with impactful brand experiences.
Common sense over creativity
Go the extra mile in the client’s shoes
Creativity connects identity with expression
Concept for Silpo store design that blends traditional tile patterns with bold supergraphics and a contemporary visual language.
Brand Surf is a fast, AI-powered brand analysis service built for growing tech companies. Designed to turn brand from a static asset into a working system — driving content, sales, product, and growth. It delivers a sharp, visual report showing what’s working, what’s not, and what to fix — with real examples ready for immediate use.
Developed a new brand for Star, a tech company — redefining its brand platform, positioning, and vision, while leading creative and design efforts that attracted multiple top-tier clients.
Marathon Date is a platform that helps runners discover, plan, and sign up for the world’s major marathons. It brings together key information like race dates, registration windows, and event details in one place, making it easier for runners to stay on top of opportunities and achieve their marathon goals.
Radilink is a seamless infrastructure layer for stablecoin payments, fiat rails, and embedded crypto services—built for speed, compliance, and global scale. The brand and design were crafted to reflect its clarity, precision, and modern financial vision.
10Forward by Star is a future-focused report exploring how technology, society, and the environment may shape healthcare, automotive, and finance. Through an interactive quiz, readers enter four vivid worlds — Neotropia, Wastelandia, Ecolysium, and Bloomfield — each reflecting different scenarios of innovation and prosperity. Moving beyond generic forecasts, the project offers multidimensional insights tailored to real market dynamics and operational contexts.
KKLM — a boutique shop specializing in luxury road bike components and top-quality service, distinguished by its quirky humor, rogue spirit, and straight-to-the-point communication style.
Manys is a new-format motion production studio, blending creativity with cutting-edge artificial intelligence to deliver bold, art-driven content at scale.
MESH is an AI tool that distills podcasts, articles, and videos into clear, concise summaries—and turns them into voice-driven conversations, so you can talk with the content instead of just consuming it.
Ateia is a cooperative-driven financial ecosystem designed to restore fairness, transparency, and sustainability in the global economy. Built on the principle of the Initial Economy, it empowers people and businesses through decentralized tools, sustainable development, and resilient local economies—creating a global network where communities thrive while protecting the planet.
A personal website space dedicated to showcasing selected paintings, photography, and art projects.
A one-of-a-kind handmade incense sticks project: each stand crafted from a brick retrieved from the Thames River at low tide — one brick, one piece of history.
Cryt is a cloud-powered crypto exchange and trading platform, built for speed, security, and scale. From naming to full visual identity, UI, and social assets, every element was designed to reflect precision, trust, and next-gen innovation.
Language both reflects and shapes our reality. Some words lose relevance over time, while others gain new meaning. At this pivotal moment in history, Ukraine and Ukrainians have redefined and rediscovered many powerful words that now resonate deeply. These significant, resonant words have been gathered into a visual vocabulary.
ZFX is a trading platform built on the principle of crystal-clear trading—delivering maximum transparency reflected through its clean, honest visual identity.
Epiq — not just a road cycling club, but a metaphor for sports addiction. Built on the toughest training plans and a no-pain-no-gain mindset, it promotes conscious, fulfilling living through a disciplined and demanding approach to sport.
SoftServe’s R&D team, in collaboration with an expert cardiologist and Ultraleap, developed an interactive virtual heart — brought to life through a dedicated video.
SoftServe’s main promotional video created to support and communicate its For The Future strategic positioning.
As SoftServe evolved from IT outsourcing to advisory services, a bold new brand was created under the vision “For the Future.” An in-house creative agency led the transformation across design, campaigns, and communications, introducing a vibrant visual language with custom illustrations to reflect the company’s focus on human progress through technology.
Pepo — candied fruits launched with a new name, fresh packaging, and a renewed visual style.
A minimalistic print ad in The Economist inviting readers to define “digital” in their own terms.
Rive Gauche — a megamall located on the left bank of the Dnipro River in Kyiv, Ukraine. For its launch, the entire brand identity, including naming, was developed. The project introduced the first large-scale dynamic logo in the country — built entirely from screens, it continuously transformed in response to the time of day, events, and other contexts.
In 2017, when Ukraine hosted Eurovision, the concept “Music in Our DNA” was presented for the competition.
Posters for the National Art Museum of Ukraine’s exhibition of Transavantgarde paintings, hidden from the public for 20 years due to economic circumstances. The campaign message — “The world has changed, the paintings have not” — was brought to life by blending 1990s objects with avantgarde painting styles.
For the launch of the Renault Kadjar in Ukraine, a nationwide photo and travel project was developed that evolved into large-scale test drives, with 420 realized against 300 planned. The campaign exceeded expectations, achieving a CTR 83% above target and securing a 1% market share within just six weeks.
The beer brand launched a new campaign, “Team of Ukrainians,” dedicated to the upcoming matches and victories of the national football team at the 2016 championship. Built on the idea of uniting the entire country around a shared passion for the beautiful game, the campaign celebrated football as a national bond.
Print campaign for Chernihivske, part of the InBev brand portfolio, created to support the Ukrainian national football team during the 2016 World Cup.
Key visual for Ukraine’s largest seed producer: a map of the country composed entirely of seeds, with each region represented by its characteristic crop.
To show that Ukrainian electronics brand Mirta truly understands its consumers’ needs, the campaign enlisted the “most powerful person on Earth” (per Time magazine) — an offer he couldn’t refuse. With zero seeding budget, the spots gained 350,000+ views in two weeks, were covered by online media, top bloggers, and cultural influencers, and drove Mirta blender sales up by 5%.
A bench for Kyiv’s Central Park that revives a centuries-old tradition of crafting “kissing benches” — designed so people sit facing each other to talk, rather than side by side watching TV.
For MTV’s 5th anniversary in Ukraine, the task was to reflect its cultural impact. Tattoos became the key symbol — once sacred in Soviet times, now a form of self-expression. Classical motifs were reimagined with fresh icons, celebrating new days and new heroes.
To promote McDonald’s summer-only ice creams in a crowded seasonal market, we drew inspiration from the product’s iconic twist. From staff performance to prints, toys, and interactive banners, everything spun—inviting customers to "twist their summer" with McDonald's.
“Reklama” (Advertising in Ukrainian) and “Soup as a Soup” — a series of client workshops designed to help brand managers learn how to assess and evaluate creative ideas.
A wide range of marketing materials was developed for Red Bull.